Aperçu is a new and innovative way of engaging with customers in real time. It is a research and information sharing platform that enables rapid insights on products, services, and locations.
Using micro-location Bluetooth beacons, Aperçu enables personalisation and enrichment of services and information offered to users based on their location and consumption of assets of interest.
Traditional customer surveys take place after the actual customer encounter. As a result, customers are required to recall events days or even weeks later when recollection is diminished and the accuracy of the information provided becomes unreliable.
The Aperçu location beacons deliver accurate customer feedback at the precise moment of the customer interaction and in doing so, provide an organisation with a significant competitive advantage. It is a non-invasive way to capture customer behaviour data at a time when the respondent has total recall and a high level of willingness to engage.
Aperçu is flexible, scalable and allows quick and easy customisation of questionnaires and pop up surveys. It quickly identifies customers arriving at a location and pushes out localised and tailored surveys or marketing messages.
User feedback is collected and integrates with data analytics and reporting platforms, which empower researchers in applying qualitative research practices to sort the signal from the noise and allow their insights to drive business success.